Funny (and not so funny) Wine News: Italy, France and the U.S.
Friday, April 17th, 2009 by Rebecca
You know you’re having a good morning of wine reading if you are both laughing and crying….
Wiping the cobwebs from my eyes yesterday morning, I found myself clicking on the link to a Decanter article about Italy’s new “Drink-Driving” campaign. I read the brief article three times. It just didn’t make good common sense! Allegrini is reportedly giving away a bottle of Palazzo della Torre to anyone who manages to drive sober after a night out. (How they are enforcing this, who knows, but….) Decanter stated this “Drink-Driving” campaign was not only to increase awareness about alcohol-related driving deaths but also to revitalize the slackening restaurant business. Great idea. Except isn’t “Drink Driving” a bit of an oxymoron? Is the idea you are driving home with your free, uncorked bottle? No, that can’t be it….
I had the great pleasure of meeting Marilisa Allegrini over lunch about a year and a half ago. She came to Boston to show her family’s Veneto wares. They are lovely. She is lovely. It turns out she didn’t initially commit to the family wine business, pursuing her own path first. I found her incredibly dynamic and market savvy. So I’m not surprised that Allegrini is collaborating on such a campaign. It just doesn’t seem like Marilisa to get behind an idea called “Drink Driving”. And then it hit me. A translation error must be at play! It isn’t a “drink driving” campaign; it’s a “drUnk driving” campaign. Yes, I’m laughing at myself too – but apparently I’m not the only one who didn’t apply their own rational mind to the equation. If you read the comments below the article, you can see what I mean for yourself. I blame a busy week and a general lack of sleep… Too funny, too interesting not to share.
In other wine news, I was sad to see Duval-Leroy is giving aluminum Champagne stoppers a go. Champagne is sacred. I believe in cork when it comes to that one. Read for yourself, here.
Finally, if you’re in California, Michigan or Atlanta, perhaps you’ve had the chance to taste wine out of a tap. If you’re in New York City, perhaps you’ve heard it might be coming. The rest of us, well, we’ll see when it all might come to fruition. Cool idea though. Check it out!
How do you feel about the alumunium stopper? What about wine on tap?

With Dornfelder now under our belts and the trees about to budbreak, what could be more natural than musing a bit on a somewhat random, German, hybrid, white varietal? Scheurebe! It’s fun to say (shoe-ray-bay) and even more fun to drink!
Of course we’re all trying to forget about snow what with Spring springing. But I really think wine is like a snowflake. No two bottles (even of the same wine) are alike!
Yeah, yeah, it may be sort of, kind of getting warmer out there here in New England. But it is still rainy, damp, brisk and windy, too. It is way too early to forget about the wonderful world of Port! This week, in fact, just in case dreams of dry rose, picnics with bubbly, or vibrant whites are on the brain, the folks in Portugal are bringing us back to reality.
With Passover starting today and Easter a few days away, I should probably pick one or the other – or both – religious holidays to give a few wine pointers about. But today I’m inspired to go a different route; so if it was holiday wine you were hoping for my musings about, I hope instead you’ll use this as an opportunity to get your own feet wet in your local shop (if you haven’t already – tisk, tisk!) and see what your local buyer might recommend. (A Riesling or Gewurtztraminer for your Ham dinner, perhaps? Or maybe you’re having lamb and need a dynamic red blend from the Cote du Rhone or even California? But I digress…)





