Fall 2017 - Present
I develop marketing campaigns that establish Acronis as a thought-leader in cyber protection and communicate the unique value products and services deliver. Customers range from service providers supporting SMBs, to resellers and distributors. To create compelling content, I begin each project with a clear understanding of the audience, their pain-points, and the company's business goals.
Should I Encrypt My Backup? A Consumer’s Guide - (Top 10 Google, search volume 14,800 queries/month)
Free Driver Backup Software vs. Full System Backup - (Top 10 Google, search volume 1,300 queries/month)
Veeam Compete Page (promotion)
World Backup Day 2018 (SEO and PR project)
Acronis Backup for Automotive Industry (target vertical)
Bare Metal Backup and Recovery for Windows & Linux (technical/SEO page)
Email Campaign (TOF email sample from partner-enablement project)
Fall 2007- Fall 2017
As Founder and Owner of Pour Favor Wine Events, I drove all brand and business development activities. I developed all messaging and wrote all copy on the website, including over 250 articles on the blog. Additional links are provided below.