How to Disrupt Your Regularly Scheduled Programming

Coach Brad Stevens’ Unexpected Move is Your Power-Move

It’s May 10th at the very end of the 3rd quarter of Celtics Game 5 in Boston when Washington Wizard Kelly Oubre Jr. finds himself at the free throw line – and MISSES.

Even if you’re not an NBA fan, let alone how *enthusiastic* Boston fans can be, you probably know unsportsmanlike conduct can get ugly. And the well-documented charge by Oubre of Boston's (undeserving) Olynyk two games earlier in the Playoff series was a textbook example.

It's now Game 5, tied at 2-2. The Celtics have returned home and are ready to prove themselves. They do so immediately, establishing a +/- 20 point lead in the first few minutes of the game.

Celtics fans had been charged up from the get-go, anti-Oubre chants further amplifying things well before he was even put into the game in the 2nd half.

It’s easy to argue it wasn’t necessary for Brad Stevens to make a lineup change right after Oubre misses that first free throw. But without missing a beat, right as the Garden explodes with joy over Oubre’s miss, Stevens sends Kelly Olynyk in.

The place detonates.

Timing is often an important part of the equation. You must also know your audience, which Stevens clearly does. There’s also something big to be said for giving people even more of the same (e.g. what they expect or crave from your product) – in this case, another intense emotional charge.
 

And – newsflash Event Managers! – nailing the timing doesn’t mean you have to be 100% planned. You can’t be afraid to be spontaneous when the opportunity presents itself.
 

[Rebecca S.] I know all too well that that lesson can go against the grain. I shocked myself, in fact, at the revelation as I caught my breath and sat back down at TD Garden. The event planning niche my team and I occupy is one that celebrates customization; Pour Favor Wine Events is not the bento-box of wine tasting events. 90% of what we do is carefully orchestrated to reinforce our client’s brand or culture. That takes even more planning.

At the same time, I couldn't help but pause... We’ve been at this for 9+ years. We have an incredible roster of partners, a rich skill-set among our staff members (beyond the obvious wine knowledge required) and have curated myriad events – we have a lot of inspiration to draw from. We could develop and implement a still-customized event pretty quickly.

It seems then, if you:

1)      Know your audience and

2)      Have a great supporting cast, whether your planning team or network of partners, and

3)      Are clear on your brand identity and/or event goals, you are in a clutch position.

The Stevens Take-Away?   Don’t hesitate to take advantage of the moment, and strike while the iron is hot to super-charge your own “fan base”, aka customers or guests, with a memorable event. Otherwise, the opportunity might pass you by.
 

We’re HERE when you need us.

Why Your Next Event Needs a “House Wine” + How to Choose

When was the last time you were at an event and you walked away from the bar talking about the wine? It’s hard to get excited about the same old selection you see ubiquitously at every one of “these things,” right?

If you’re like the corporate planners we polled this summer, the last thing you want is for guests to consider your event run of the mill. In fact, if you’re like them, you want your event to be memorable for the right reasons – with guests actively participating, having fun and connecting with each other.

You want your event to be fresh and add value.

Did you know wine selection is a key tool for making your event a success?

“If you’re like the corporate planners we polled this summer, the last thing you want is for guests to consider your event run of the mill.”

Let’s take one of our venue partners for example, a top-notch, full-service operation that must create stand-out events time and again to be successful.

They rightfully pride themselves not only on their immaculate space and thoughtful approach in planning, but also the farm-to-fork food experience they deliver. Their wine list needed to follow suit.

Called upon to help, we saw a unique opportunity to set them up for success – not only in working with their clients, but also by ensuring their wine list would pay itself forward to guests’ event experiences.
 

Why? Analysis Paralysis is an Event Killer. 
 

“A key networking and guest-engagement opportunity is lost.”

People (guests) who find themselves in unfamiliar territory are overwhelmed by too much choice. And people who consider themselves in the know become distracted by too many options (whether good ones, or more often, stuck determining the ‘best of the worst’). At an event, while the bar line grows and grows, conversation among party-goers becomes awkward as people fight their decision demons. Guests become stressed and just want to get back to the people they already know and the larger festivities. A key networking and guest-engagement opportunity is lost.

So we retooled their custom list aiming to:

a)  Streamline offerings, which even novice clients (like many guests) could comfortably choose from;

b)  Offer wine options that would stir the interest and enthusiasm of guests when they saddled up to the bar – and as they headed back to the festivities;

c)  Creatively reflect their brand.

From here our partner was ready and able to work with their own clientele to create a winning guest experience. In effect, their custom wine list became their secret weapon.

“In effect, their custom wine list became their secret weapon.”

As in the example above, you can – and should – use your wine selection to bring additional creativity to bear, get people engaging (in and outside of the bar line) and underscore your brand or event in a fresh, subtle way.
 

How do you go about it?
 

Streamline Selections, aka Operate in Technicolor.   While guests may not know the ins and outs of wine, they do know which color they prefer. Offer just one of each style: a white and a red, with one festive sparkling wine for good measure. That’s your flight of what we call “House Wines” – Analysis Paralysis abated.
 

Pique Curiosity.   Skip the Italian Pinot Grigio, California Chardonnay or Pinot Noir and the Argentine Malbec. You get the idea – these are the predictable options. Offer choices that have familiar nuances, but that guests might not ordinarily come across. Guests who consider themselves in the know try something new (or are excited to enjoy something they recognize isn’t often an option) while novices just enjoy for the sake of enjoyment.

Hint: Blends from France, Spain and Italy are often a wonderful starting point, or seek out wines from lesser-known countries like Austria (whites) or Lebanon (reds). Don’t hesitate to ask for guidance, or get outside help. Your local wine shop is a great resource to solicit input on lesser known crowd-pleasers.
 

“. . . make things less fussy – and more fun – for guests.”

Unleash Your Creativity.   Once you’ve decided on the wines, facilitate fun organically by renaming each selection in a spirited or meaningful way that will get folks engaging in line – and afterwards, with their choice in hand. Try playing-off of branding or corporate culture elements. Or use the excuse to celebrate (or roast?) particular staff members or departments. Want to detach a bit from work? Give the selections personas – like “Nuanced & Daring – Red” and “Lively & Luxe – Bubbly” for the sparkling wine.

Bottom Line: Wine naturally adds levity – and a traditional bar set-up offers an opportunity for guests from all corners to connect as they make their way to your Libation Station. By being both more deliberate in choosing a focused selection of your own House Wines and more playful in how you present them, you make things less fussy – and more fun – for guests.

Are You Maximizing Your Event’s Impact? Tricks to Turning Things Inside - OUT

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image c/o LinetLinen.com

Whoops! You’ve just pulled your favorite top out of the delicate cycle and it’s inside out – fresh and loveable, but not quite ready to turn heads. With one quick adjustment you’re all set.

“Culture becomes real, such that employees often will share their company experience with others – hint: your (potential) customers.”

We've discovered companies that develop and reinforce a collaborative, fit culture from within are better positioned to pay it forward. Their approach internally allows them to turn what they do inside out, too, to reach customers—engaging them more memorably—because it is rather effortless to do so.

Aligning events with your values and the type of culture you have (or would like to have) means employees leave proud of what they do, who they do it with, and what they do it for. Values become more than a quip on a mug. Culture becomes real, such that employees often will share their company experience with others – hint: your (potential) customers.

Internal events then are also external, whether intrinsically or more deliberately (in terms of your guest list).
 

Let’s take a growing tech company in Boston for example.

Despite finding an exciting new space to relocate their operations, the custom buildout was faced with myriad challenges. What was set to be a late spring move-in became an autumnal hope. The leadership team tasked their support staff with reimagining their holiday party. Rather than taking things off-site to a well-vetted (aka trusted, surprise-free) venue, they embraced their core values of innovation and experimentation:

1.   The event would be hosted in-house, no matter how finished, in the new space.

2.   Rather than keeping their invite list internal, the company leveraged the event as an Open House celebration that included customers, prospects and partners as well as employees.

3.   They embraced the (on-going) element of surprise, making that core to the event. Invited to help, we proposed curating a truly unique, experimentation-rich wine tasting experience that not only underscored their event goals, but showcased their culture in a hands-on, unforgettable way. [Ask us how.]

How can you dial things so that your event can’t help but WOW?
 

Be Deliberate.  
Just like an architect builds from the ground up, so should your event. If your employees are sharing their day-to-day worklife experience, make your event a reflection of that experience, too.
 

Be Subtle.  
Events that maximize the opportunity to pay themselves forward, are authentic – culture-infused and value-based, but not overworked. Don’t be creative for creativity’s sake. Find natural ways to reinforce your culture through your event. In our experience, less is often more.
 

Get Personal.  
Creating an experience that can be personalized is a technique we use to help folks engage on a meaningful level. An attendee's event experience should be organic and seamless, or about them. Customers or prospects included in your events shouldn’t feel like they are being sold – whether a specific product, or your brand as a whole. And if it’s an employee event innately (not necessarily directly) celebrate your team first, their work and their accomplishments. This is not a time to promote the company.

“... folks invest in you/your brand because it feels natural; employees offer their best because they want to.”

All those who participate are simply along for the ride, and it should feel that way. Later, folks (continue to) invest in you/your brand because it feels natural; employees offer their best because they want to.

In other words, shared experiences are a wonderful way to dial things in personally, and leave a winning impression.

Certainly events are a wonderful way to celebrate, boost company culture, and reinforce camaraderie – and there is value in this alone. But why have the value end there or the impact expire with the evening? Let what you stand for become your muse, your WOW factor. Then invite folks in to experience organically why your company is unique.
 

Remember, attendees should leave the event feeling connected to the experience – and your team and your brand – in their own way. By setting the tone with subtle reflections of your culture, you can then create organic opportunities for people to connect. In so doing, your event will go from a single time, day and place on your guests’ calendar, to a memorable experience that leaves them wanting to participate and engage again and again.

3 Killer Venues Perfect for Spring Meetings and Summer Outings

Getting out of dodge is often a necessary, savvy way to keep the workplace love – and the business itself – alive. Kind of like taking a vacation.

Here in Boston and the surrounding communities there is no shortage of restaurants, hotels, conference centers – and beyond – for offsite meetings and events. But especially for those who already enjoy an optimal work environment, the million dollar question is:

Can you find a space that delivers all of the amenities you’re used to, while delivering a refreshing spin on the familiar?

From our perspective, you can.

Here we spotlight 3 venues around Boston we want to be sure are on your radar: Babson’s Executive Conference Center (Metrowest); Willowdale Estate (North Shore) and the Battery Wharf Hotel (Boston’s North End).

Let’s take a peek at each:
 

BABSON EXECUTIVE CONFERENCE CENTER.    It goes without saying Babson College is a known quantity, certainly a leader in the business community and particularly well-regarded for its MBA program, which is rooted in entrepreneurship and values innovation.

Just this year, when the College expanded their presence in downtown Boston, President Kerry Healey touted the new facility and it’s “innovative convening space for networking, co-working and much more.” Certainly such an approach was grounded in valued experience. According to Sales Manager Nancy Lorusso, the Executive Conference Center on the main campus in Wellesley offers “many untraditional spaces that create a more relaxed setting to foster creativity and collaboration”.

One of our personal favorites is one we share with Nancy – their Woodside Living Room, which really is a living room. Nancy says that “clients looking for a warm, inviting area for a social gathering are immediately drawn here, and the attached walk-out patio is a huge draw for the additional flexibility it lends.” We argue the natural beauty doesn’t hurt either!

Meanwhile because of the school’s reputation, the Center “attracts companies and groups because it’s a place where accomplishment happens – there are no distractions.”

In truth, there are a few “distractions”. All good ones. The inherent energy in the place is one. The food is another. Having worked with their culinary team on wine dinners for clients, we can attest that their team is not only wonderful to work with behind the scenes, but our experience is equal to the feedback Nancy receives: guests regularly report how surprised and excited they were to find the food on-site is delicious.

With over 200 guest rooms, too, Babson’s Executive Conference Center lends itself naturally to an overnight company retreat. Certainly, there is no scarcity of amenities or possibilities in their almost 20,000 sq. ft. of space.

If you can see your coworker tucking into a casual nook to catch up on some work after a morning rich with discussion, or you can see a couple of teammates high-fiving a great idea during an afternoon ‘wine down’ reception in the courtyard, Babson is worth checking out.

Oh, and an impromptu game of soccer? That can happen too.

WILLOWDALE ESTATE.   While Babson may be a known quantity, Willowdale Estate is not only a greater Boston “hidden gem” but also a surprise to many familiar with the North Shore. And according to Sarah Boucher, Marketing Director, that’s part of its allure.

Located about 30 miles north of Boston in Topsfield, MA, the property is surrounded by hundreds of acres of state forest along the Ipswich River. (Care to add canoeing or lawn games to your summer outing?) When you wind up the long drive, it’s a wonderful surprise to find the gorgeous, fully renovated and restored property atop the gentle slope at the end. The giant, bright red door with green trim is the happiest of greetings – and behind it lies the friendliest, most capable staff around.

These guys are the real deal.

Whether your team is a bunch of foodies (or just likes to eat!) or you’re focused on the basics, like AV for your PowerPoint presentation, all of the bells and whistles of possibility are at your beck and call. Their full-service operation makes planning a snap. (Case in point: don’t miss this video of Land Rover’s product launch event!)

Their secret? Sarah says that “when your staff has the opportunity to pursue their passions, think creatively, and contribute their own unique strengths to the team you can only continue to improve on your work.” Cheers to that!

With so many of us cooped up throughout the workday (regardless how cool the space), perhaps what makes company meetings and events even more ripe with possibilities at Willowdale is “Tent Season”. Rightfully boasting a custom, handcrafted, Sperry Tent (yes, it breathes!) upheld by spruce center poles, a Willowdale experience is possible outdoors rain or shine. They can even heat the tent if El Niño threatens – and, ladies, there is a covered walk to the restrooms inside.  

Prefer to be under the stars and bistro lights? The Butterfly Garden offers additional possibilities. You can “just” host an intimate reception here or opt to follow it with a 4-course wine dinner that’s not only farm to fork, but curated to your specifications by the inventive, award-winning Chef Ben Lightbody.

Trust us, you’re in exceptionally capable hands here.

BATTERY WHARF HOTEL.    If your crowd could use a little Boston-culture infusion on top of stunning harbor views and modern amenities, consider what the Battery Wharf Hotel offers.

Located right on the waterfront in Boston’s North End, it’s hard not to add a scavenger hunt component to your company retreat when planning meetings and events at this boutique property. When the U.S. of A. was just getting its legs in the 17th Century, this was where the action was. The nearby Freedom Trail celebrates this past as it gets folks exploring key moments of the American Revolution, by foot, from the North End all the way to Boston Common.

Indeed, today the hustle and bustle of the city is at an arm’s length – easy to access by land and by sea (there’s even a water taxi to/from Logan Airport). And yet, according to Director of Sales & Marketing, Efren Aponte Cortes, the Battery Wharf is the Hub’s own “Urban Oasis”.  We couldn’t agree more.

Maybe your colleagues are the sort to hang their legs from the Battery Wharf’s private dock after a day of meetings. Or perhaps they’d prefer to stretch their legs meandering through the parks and past cafés along the Boston HarborWalk. Maybe neither. The thing is, here there’s something for everyone.

Inside the fully renovated property the feeling of ease transcends their partnership with Exhale Spa. The abundance of natural light throughout and the clever development of spaces certainly caught our attention – imagine segwaying from a modern meeting room (surrounded by glass) to a wine reception under the atrium.

Want to step outside?

Try one of their intimate patio spaces. Better yet, enjoy s’mores on the Terrace sitting around the Fire Pit. For those who appreciate a little wow-factor on top of wow-factor, we admit we’re taken with the exclusive Maritime Museum space – perfect for casual exploring while taking part in a sunset wine reception before dinner at Aragosta Bistro.

If you’re looking for something even more custom, that’s possible, too. We’ve witnessed Catering Sales Manager Carolina Villela work with Chef Adamo to come up with a cocktail-hour menu followed by a multi-course dinner that couldn’t help but impress. Their attention to detail starts the moment you begin working with them.

Surely you agree, discovering venues that not only offer those lovable workplace health “creature comforts” but also do so in their own unique ways is hard not to get excited about.

After all, any fully-loaded, flexible space surrounded by natural beauty that excels at satisfying our every craving is hard not to work-ate to - right?

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What the Classic PB&J Reveals about Your Wine Preferences

Lately we’ve been on a Peanut Butter kick. We go through phases and admit this one has lasted longer than a single jar.

While enjoying the latest fix, we were also deep in prep for a few upcoming wine workshops. It was only a matter of time before our brains connected the two: Peanut Butter and Jelly sandwiches and wine have a few key things in common. As a result, how you take your PB&J can reveal a bunch about your wine preferences – and lead you to new discoveries!
 

Check it out:

Wine has three main components. We like to think of them as the “DNA” of wine (or TAF, if we're feeling cute): Tannin, Acidity + Fruit.
 

Tannin is the dry feeling a wine can leave on your tongue, sometimes lingering after you swallow. Some people call it the “furry” feeling. Others describe it as the bitter/dry element you can get from black tea – it kind of sticks to your tongue and leaves you a little thirsty or looking for a bite of food to cut the sensation. In your PB & J sandwich…yep, it’s the Peanut Butter.

Acidity is the mouthwatering element in a wine. It’s the brightening, mouth-puckering or thirst-quenching element, like a squeeze of lemon to your favorite salad, veggies or fish.

Fruit is, well, the fruit! Grapes, specifically, but flavor-wise can be a whole spectrum of diverse possibilities depending on the grapes that make up the wine itself. Some grapes may have more tropical fruit flavors, others more tree fruits, and still more can emulate stone fruits, or berries, or cherries…you get the drift.

With Peanut Butter the equivalent to Tannin… you are correct: Jelly does double-duty, delivering both Acidity and Fruit to balance the wine.
 

So how does this help you find new wines to try? Let’s look at a few examples:

1|   The Protein Fein: “Lather up the PB with just a hint of Jelly”

Your wine persona:  You tend to like drier, more structured wines. As a general rule, red and white wines from the Old World (aka Europe) are a good leaning, with Italy and Portugal great starting points for reds and French Muscadet and Portuguese Vinho Verde safe bets for whites.

2|   The Jam:  “An extra spoonful of jelly makes the peanut butter go down…”

Your wine persona: You tend to prefer wines that are either more mouthwatering (aka higher in acidity) and/or more fruit forward.

Note: “Fruit Forward” does not necessarily mean sweet. It means wines that high-five with their fruit foot forward, like biting into a ripe, juicy plum rather than into a bland, mealy one. Do you prefer wines that are plump with fruit (fruit forward) or wines with a subtler fruit element?

One approach to finding wines that dial up the mouthwatering effect is to seek out wines from cooler climates. This could be in the Alto Adige of Italy (think Alps) or high-altitude New World locales like Argentina (think Andes).  If it’s the toothsome fruit you’re after, grapes like Zinfandel, Syrah/Shiraz, and Spanish Monastrell are a good start for reds while Torrontes, Chenin Blanc and Rhone Valley white blends are delicious white wine diversions.
 

3|   The Purist: “I’ll take my PB&J sandwich evenly applied and distributed. Not too much PB and not too much J.”

Your wine persona: You tend towards wines that offer the best of both worlds – which means there’s even more room to play as you seek out wine styles that strike a middle ground. Two main approaches will get you there. You can ask for either of these:

• Old World wines with softer edges or bolder fruit. Red wine styles like Rioja, Cotes du Rhone rouge, and also lesser-known but equally delicious German Dornfelder, or Austrian Zweigelt will get you there.
   
•  New World wines with a bit more earthy nuance. Here ask for red wines like Cabernet Franc from the Finger Lakes or Chile, older/aged Australian Shiraz blends, South African Cabernet Sauvignon, or Willamette Valley Pinot Noir.
   

Hold up.   Do you prefer your PB&J separately like some other folks we know? The same principles apply. For PB soloists, see above for “The Protein Fein” recommendations. Digging the J on its own? See “The Jam”.
 

The PB&J analogy is a great go-to barometer that can get you started and put you in a safe position to broaden your horizons and welcome new grapes or places into your world. But bear in mind, a grape’s propensity to be more tannic (Cabernet Sauvignon, Nebbiolo), or higher in acidity (Riesling, Pinot Noir), or more fruit-forward (Zinfandel, Gewürztraminer) is due to its actual DNA, mother nature and the grower who further nurtures it along. Typically, winemakers take what nature delivers and use tools in the winery to dial things to their ultimate preference – just as you build your own PB&J to order. Ask the Sommelier on duty or the Wine Director at your favorite shop for help using the PB&J preference analogy.

 Insider Tip:  The common wine descriptor words bolded + italicized above will help you further describe what you’re after.
 

Want more ideas? Wine Folly has developed a great resource that helps gauge grapes by their “DNA”. But really, tasting is believing. Go for it!

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